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What Is Influencer Marketing?

Taking A Look At What Influencer Marketing Can Do For You

Whatever your business or passion may be, marketing, and especially influencer marketing, can help to carry your dreams into the realm of success. If you’re new to the world of influencer marketing, have no fear, there is room for everyone in the world that is being showcased on social media. Read along to learn all about how influencer marketing works, and how it can help you build your brand and your business into everything you have dreamed of. 

To get you started, let’s go over a brief explanation of how influencer marketing works. Influencer marketing essentially harnesses the reach and viewership of influencers across social media sites, and uses that power to promote products, businesses, and ideas. Influencer marketing primarily reaches the audience of teens and young adults, and, as long as it’s not denture cream, pretty much no matter what your business or product is, this market is the ideal target audience because teens who learn to love your product now will be adults who are lifetime consumers. In short, the generally younger audience that social media marketing reaches will be the future of your company. Whatever your product or service may be, odds are, there is an influencer out there who reaches the niche market that would be interested in what you can do.

Influencer marketing is especially remarkable because it follows the trend of social media, which is inherently changing with every new photo, video, and piece of content that is created and shared with the world. Influencers work to tap into this constantly evolving medium and create marketing campaigns that can move with the flow of social media. Unlike standard marketing, which is often being created by an outside source, influencer marketing is being created by the people who, in a way, create the market that they are marketing towards, and therefore have some sway over marketing trends.

Now, don’t get me wrong, there is still a certain level of influencer marketing strategies that social media influencers must put into their work to remain in their influential positions. With algorithms to understand, and general trends on social media to keep up with (depending on what the influencer’s brand and style is), influencers do have a vague set of guidelines to help them out. However, there is still a lot of freedom in what an influencer can do, and how they can run their brand.

This means they have a lot of sway over what becomes well known and shared content, basically, over how well a certain brand or product can do on social media platforms. In part, this is because they are well aware of what their audience is looking for, since they interact with the audience and can see, through insights on their social media, what their viewers are most interested in, and they can curate their content accordingly. 

Influencer marketing is, in a way, a plan that can take your product or service, and brand it in a way that can reach the audience that is on social media. Whether you are trying to promote a new hair care product, a luxury brand of neck pillows, or a new way of buying glasses, influencers can work with you. Using their talents with content creation and social reach, they can market your work to an audience that will see your items displayed as the next big thing, and they will be compelled to check it out.

This audience of younger teens and adults will see your products and services, and you will have the potential to become the next key supplier of whatever your area of expertise is. Even for those audience members who aren’t old enough to need your items yet, your name will be the company that sticks with them and comes up when it is time for them to check out whatever you’re selling. 

Influencer marketing can do many things for your business and products. Promotion options range from sharing your merchandise with a target audience, highlighting your ideas in innovative ways, and even in creating a new mindset around your brand. Influencers can create hype and drive around your business that might not have been visualized without the unique viewpoint that social media provides.

Whether what you’re trying to sell and promote on social media is a new product or an older item, if you find the right influencers, they can take your brand and market it towards their audience, which is filled with potential customers for you. There are certainly lots of influencers out there, if you find one that is a good fit for you and your brand, they can work with you on influencer campaigns, using sponsored posts and other content to skyrocket your business potential and influence purchasing decisions.

An example of this comes from the partnership between vlogger, blogger, and Instagram influencer, Audrie Storme, and the Biolage hair care company. Biolage has been around since 1990, and it isn’t one of those brands that was born on social media and grew up in the limelight. This doesn’t negate the fact that Biolage is an excellent hair care brand, but it is a brand that simply wasn’t born with a foot in the door of social media, and that’s where Audrie Storme comes in.

Audrie has 125,000 followers on Instagram (at the time this is being written), and she reaches an audience with a lot of range when it comes to age, taste, and geographic location, so when she sends out a photo and promotes a product, it gets a lot of traction. When it comes to Biolage, she puts her own spin on it, and yes, the audience knows that she is being paid to promote it, but her care for the content that she creates means that she both talks up the brand, and lets it blend seamlessly into her photos and videos.

In short, when Audrie posts about Biolage, it has the potential to reach thousands of people almost instantly, and the next time those people go to pick out their next set of shampoo and conditioner, they are drawn to the Biolage options because a voice in the back of their head goes “Hey, this is what Audrie recommends”.

If you were to look at Audrie’s Instagram feed without really thinking about it, you would just think, “Wow, those are some gorgeous photos” and then you would potentially move on. But, if you waited a moment, and studied her content a bit, you would see that it is all carefully curated to promote her lifestyle, and therefore, all the products that she has woven into her life through her work with many different brands.

If you’re still unsure about influencer marketing, that’s alright, it is quite a big leap to make for your business. It will take you into a whole new world of target audiences and worldwide exposure, and your business will grow in many ways that you might not have thought possible when you first started. There are so many options out there, even just in types of influencers (if you’re looking to see how niche it can be, check out micro-influencers). It can be a little bit daunting to jump into the world of influencer marketing, especially if you’re a smaller business, or even if it’s just you currently working in your spare time. Just keep in mind, even though it feels like a bit of a risk, there will never be a better time to start working with influencers and social media marketing than today. Every day you wait and wonder is another day that you could have been letting influencer marketing strategies work for you.

If you’re looking to get started, but you’re not quite sure where to begin, a good beginning can come with Syft. We are a company that works with brands and influencers alike, to help you master the world of social media marketing. You can learn more about us here so that you can begin your venture into the ever-growing world of influencer marketing and social media promotion. 

Wherever you’re at in your business or passion project, influencer marketing can take you so much further than you could have ever imagined. The world of marketing has changed a lot in the last decade or so, and influencer marketing is in the unique position to ride the waves of those changes, and constantly adapt to make sure that your cutting edge products and services are equally matched in exceptional marketing skills. 

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