After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade
Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok.
As a marketer who’s considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience.
Let’s take a look at the top 10 most influential influencers!
- TikTok Accounts (@TikTok, @TikTok_India, @LiveTV)
Combined Followers: 88 million+ TikTok’s main account, which has 35.5 million followers, is the most followed on the app. The next most-followed brand accounts are TikTok India, with 29 million followers, and LiveTV which has 23.7 million followers and presents videos from Musical.ly — the lip-syncing app that TikTok took over in 2017.
Followers: 20.4 million
Flighthouse is a media and entertainment company founded by a 20-year old CEO named Jacob Pace. The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials.
- NBA (@NBA)
Followers: 5.7 million
While some brands are waiting and watching other companies on TikTok before launching a strategy, the NBA embraces it by dedicating seven full-time employees to creating content for the platform.
- Nickelodeon (@Nickelodeon)
Followers: 4.7 million
Nickelodeon, a children’s television channel that’s created award-winning shows for decades, uses its TikTok to stay in touch with its young audiences, while also posting nostalgic clips of older shows that might be well-known to its branding.
- Red Bull (@RedBull)
Followers: 3.1 million
The TikTok account of energy drink Red Bull leans into its slogan — “Gives you wings” — by showing extreme sports videos of notable athletes doing in-air stunts. For example, Red Bull might show snowboarders, BMX bikers, or other athletes going over jumps or doing tricks in the air. The idea is to show how people who drink Red Bull are flying because the beverage “gives them wings.”