Instagram’s user base continues to climb, reaching 1 billion users in 2018. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020.
No doubt, Instagram presents marketers as one of the ripest channels for influencer marketing. Many top brands are running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?
There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives.
Here are a few noteworthy influencers that we suggest you follow!
1. AMANDA CERNY (@AMANDACERNY) – 24.7M FOLLOWERS
2. ZACH KING (@ZACHKING) – 20.5M FOLLOWERS
3. LIZA KOSHY (@LIZAKOSHY) – 17.7M FOLLOWERS
4. JAMES CHARLES (@JAMESCHARLES) – 15M FOLLOWERS
5. RICKEY THOMPSON (@RICKEYTHOMPSON) – 3.1M FOLLOWERS
They all serve purposes, some being solely funny, others being informative or even makeup!