Forget past labels like “pound sign” or “number sign.” In modern society, the symbol in question has been reinvented as the “hashtag.” It’s used in casual conversation, plastered on billboards, and, most importantly, become key to the marketing-a-business equation.
But do you know how it works?
If not, (hash)tag along.
The Function of a Hashtag
The Power of the Hashtag is crucial to maximizing brand awareness. Placing a hashtag before words or phrases connects them to relative content across the web. It’s common for internet users to search for topics, products, services, etc., they’re interested in by beginning their search with a hashtag. Consider it the guide to an information hub a person is looking to learn more about.
To Hashtag, or Not to Hashtag
In the modern marketing world, you need to hashtag. In the beginning, using them gave a company an advantage. Today, they’re necessary. Properly using hashtags helps increase your brand’s social media presence through shares, comments, likes, and new followers.
Although hashtags are generally “must-have,” the ideal number of hashtags varies by platform. According to TrackMaven, here is how you should approach hashtagging for the “Big Three” that garner the most engagement and get the Power of the Hashtag:
- Facebook: 1
- Twitter: 1
- Instagram: 9
For the platform, Pinterest, officials say no more than 20 hashtags should be used. On Youtube, the number users want to shoot for is 15 hashtags. Each platform abides by a different algorithm, but the right hashtag can make a world of difference.
There are a few things you should do before you start carelessly throwing them around. Configuring the right hashtag takes some finesse.
Here are some tips and things to remember when you’re adding to your bank of hashtags and get the Power of the Hashtag:
- Always research the hashtag you’re considering using.
- Place the ‘#’ before you begin typing the hashtag out so you don’t miss your audience.
- Don’t use spaces, punctuations, or extra hashtags (you laugh, but it happens) in the middle of phrases.
- Never run words up to a hashtag without spaces (i.e. come check out our huge#firesale) because you’ll lose the tag.
- Use brevity and clarity. People aren’t searching for hashtags with seven different words and won’t take the time to distinguish what word ends where.
- Add hashtags to content to enhance fluidity (i.e. We are offering discount #tacos and #margaritas from 4-7pm!)
It can be tough to nail down a hashtagging plan that works for you. That’s where we come in. Reach out to us if you need help with your #marketingstrategy.