The homepage is the first thing people see when they visit your site, and it is their way to access all of the other pages on the site. The homepage should represent the best of your brand. Craft it to draw people in and get them curious to learn more about your company. Read along to learn all about what you can do to create an amazing homepage, and why it is so important.
What Makes A Great Homepage
The homepage of your website should tell visitors everything they need to know about your brand. It’s got to be quick and easy to read, but it also needs depth to show potential customers the heart of your brand.
For example, take a look at this homepage for Zenni Optical, which is one of the top pages on Google when you search for glasses. The Zenni homepage is bright and eye-catching, and it gives you all of the information you need to know about Zenni without overloading you with heavy reading content.
Through popping pictures, links to other areas of the website, and brief descriptions, the Zenni homepage gives you everything you need and nothing that you don’t. The heaviest chunk of the page comes in at the bottom, with the links to anything and everything you could need to know about Zenni.
It may be a big block of writing, but since it comes in at the end it doesn’t overload the viewer. The information throughout the rest of the page is enough to keep the viewer involved, without the slog of reading a huge amount of text.
Design! Design! Design!
The Amazing Homepage give the viewer easy access to everywhere else they could need to go on the site. From a contact page, a services page, and the company’s blog page, the homepage is the leaping off point that will take viewers everywhere they need to go.
According to a collection of statistics on hostingtribunal.com, “94% of all first impressions on a website are design-related” and “When visiting a website, users decide in 10 seconds or less whether they trust your company, based on the design of your website.”
If your homepage doesn’t look top-notch and doesn’t have all of the important information readily available, your viewers won’t make it past the homepage.
The Home For Great SEO
Having a stellar homepage is also one of the best places for you to work on your SEO. Through Google’s latest search engine updates, user experience is a factor in ranking higher. When people hear SEO and homepage together, their first thought would be to pack the homepage with keywords. This can lead to poor user experience issues.
Packing the homepage with keywords can also get your site mixed up with other companies. This leads to not ranking high in any of the keywords. Find your keywords/phrases that you can rank high with to avoid SEO issues. Google’s keywords planner is a great tool to use.
When you think of SEO for your homepage, you should be thinking about how to mix what you know about SEO with a great user experience. Basically, you need to build your homepage around keywords for your SEO purposes but work those keywords in with well-designed headers and media.
You should also be cognizant of links that lead to informational pages such as your blog. All of this together will create the perfect SEO homepage to advance your brand.
Taking The Leap To Launch Your Online Brand
If you’re looking to create your first website, or you want to revamp your current site, the homepage is the best place to start. It can be a daunting task to undertake, and that’s where Syft comes in. We have a team of experts who will work with you to create the website of your dreams. Get that homepage design you always wanted, implement SEO best practices, and everything else. Reach out to Syft, and start your journey to an amazing homepage and website today.