Reaching new audiences is almost always an artists’ goal. With TikTok influencer marketing riding an unprecedented high, you look past the unique ways it can help your music reach new audiences.
TikTok influencer marketing is still relatively new but is quickly becoming one of the best ways to promote your music. TikTok’s key demographic are teens and young adults. If you want to give your musical career a boost, read on to learn all about TikTok influencer marketing and how it can work for you and your music.
Why TikTok?
TikTok influencer marketing is in a unique position to skyrocket your music’s popularity. TikTok videos are snippets of information with an energy that you can’t get out of your head. In terms of active users taking in this information, TikTok has stated that “100 million Americans turn to TikTok for entertainment, inspiration, and connection.” TikTok has often been rightly called the new Vine. They just need a bit of the it factor.
That it factor is what TikTok influencers are great at creating and why the influencers we recognize have reached insane levels of fame. If an influencer takes your music and works it into one of those attention-grabbing videos, then your song will become permanently stuck in the minds of watchers.
How To Use TikTok For Your Music Marketing?
It’s not that hard. To promote your music on TikTok, start by picking the favorite bit of your song, maybe remix things a bit or stitch together the best instrumental bits, and play them in the background of a meme-y video.
The most popular videos on TikTok are usually 15s because let’s face it, none of us are watching long videos now. In this report from Wyzowl, 69% said that they would prefer to watch a short video to learn about a new product or service over options like reading an article or attending a webinar. With this in mind, TikTok influencers are masters of creating content that connects with their audience. Of course, there are some guidelines to follow, but just because there are guidelines doesn’t mean you shouldn’t experiment.
You want to make sure that the music you’re promoting defines who you are. Pick bits of your song that show who you are. Many of the most popular songs out there let you feel the musician’s heart through their music. These songs have the best potential to rock the TikTok world.
Even if you aren’t beginning your music career, this advice holds. As you advance and write more music, make sure you stay true to your style of music. If your music is disingenuous, your listeners will catch it, and it won’t keep their interest. If you want your music to do well on TikTok and with your larger audience, – it sounds cheesy but – keep it real.
Bruno Mars Your Way To The Top Of Charts
The phrase ‘keep it real’ might sound like empty words, but there’s more to it than just a catchy slogan. However, you don’t have to just take my word for it, let’s hear from the experts instead.
In an interview with the San Diego Union-Tribune in 2011, Bruno Mars shared his music creation process. “I feel, as a songwriter. It’s one of the hardest things to do — to sit down and say how you feel,” Bruno said, “make sure your songs come from a real place within you.”
Even when Bruno is tackling a familiar song or a well-known concept in a song, Bruno says, “people can hear my songs are coming from something real. I mean what I say; I’m not just writing to impress critics or young girls or older girls. The way I talk is the way I write a song.”
We’ve all heard Bruno Mars’ songs, but if you’ve been lucky enough to see him perform live, then you know how real and honest his music is. Even when he’s making a joke or talking to fans, it doesn’t feel contrived or all that different from his style of singing.
Whatever your type of music is, strive for the honesty in your songs that defines you.
No budget? No problem!
Unlike traditional marketing, TikTok influencer marketing doesn’t need a big budget. Sometimes, not one at all.
It just needs a bit of creativity and a little persistence. One of the most famous examples of a TikTok song that pretty much broke the internet was Lil Nas X’s smash hit, Old Town Road.
Lil Nas X recorded the song on a tight budget but leveraged the fast-paced, energetic world of TikTok influencers to catapult his way into the music industry’s upper echelons. Lil Nas X was a new and small artist before his song’s popularity. He was a bit of a Twitter personality who came into the music scene in 2018.
Lil Nas X utilized TikTok influencer marketing in a phenomenal way to blast his music to stardom. He promoted the song by creating around 100 memes. His persistence and consistent tabs into the changing trends of TikTok eventually helped him take over the music scene.
Lil Nas X’s legend proves that you don’t need to be an extremely well-known musician to make it big. With TikTok, all you need is a good song, an idea of what the platform is grooving to – the latest memes, challenges, or trends -, and a bit of persistence. After that, you can sit back and watch TikTok’s energy take it from there.
So, What Are You Waiting For?
No matter where you are in your music career, TikTok influencers can work wonders for your music promotion and outreach to a younger audience. According to a report from Statista on January 28th, 2021, 32.5% of TikTok users are teenagers, and 29.5% range between the ages of 20 and 29. That means that the bulk of TikTok users are in that prime age when they can hear your music and love it for decades to come.
Your music has the potential to become the nostalgic beat that generations remember for a lifetime. If you’re still feeling unsure about how to handle TikTok music promotion, holler at Syft. We’re a group of social media experts who specialize in TikTok marketing and work with many TikTok influencers. We can help you start your journey of launching your music into the stratosphere with TikTok influencer marketing or even help you boost your existing strategies. If you’re curious about what we have to offer, you can have a look here.
