Good lighting is crucial for any video content creator. Without it, any content made will never look as good as it possibly could. There are a few different ways to get good lighting. Let me walk you through them.
Natural Lighting
Natural lighting is the easiest way to make sure your content looks the best it can. To make it even better, it is totally free! There are a couple of things to pay attention to when using natural lighting. You want to make sure you are staying away from windows as they can cause glint when the sun hits the glass.
 You also want to make sure you stay away from direct sunlight. The sun is at its worst for content creation when it is the highest in the sky as it can directly shine down and ruin your shot. The perfect time to use natural light for your content is on a relatively overcast day where you have a perfect in-between of too light and too dark.
LED Lighting
LED lighting is a very common tactic that creators use when they are unable to film content in natural light. A ring light is the most common LED light used and can be bought on Amazon for pretty cheap. The great thing about LED lighting is that it will perfectly remove any shadows that might corrupt your shot. The only downside is that if you are looking for a more natural look to your content LED lighting may take that away.
Selfie ring lights are also common and give creators the opportunity to film by themselves and also get the same high-quality effects that the ring light would give them. Selfie ring lights are great for users who create make-up content as it allows them to film and put make-up on themselves at the same time.
Natural vs LED
At the end of the day, natural lighting will always be the best option for creators who are looking to get the most natural light they can. For content creators who care more about being able to film anywhere and everywhere at any time, LED lighting is the only way to go. It just depends on what each individual creator is looking for at that specific time. The most important thing to remember is that lighting can make or break your content.
